According to The Knot’s 2017 wedding study, more couples are choosing to hold their wedding ceremonies and receptions at venues such as farms, barns and ranches. A 2009 survey showed that 2% of couples who responded opted for the more rustic settings; by 2017, the number grew to 15%. With the popularity of rustic weddings on the rise, Elliott figures more barn venues will be needed to meet the demand for unique and simple settings.