Will the bridal market continue to embrace the virtual world post pandemic?

Every single business in the world has been somewhat impacted by the coronavirus crisis, but you could argue that the wedding industry has faced one of the most dramatic setbacks.

With as many as 70 per cent of UK weddings postponed in 2020 (and large-scale events still banned for the foreseeable future), many bridal boutiques, wedding venues, caterers, florists and wedding photographers saw their entire year’s business wiped out in front of their eyes, while the companies who did have future weddings to prepare for had to find new and alternative ways to make their businesses work.

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